I read recently that lipstick is the latest makeup must-have and that gloss will be taking a backseat for awhile. Fear not, we will see it again.
No matter what the industry, trends are not really trends. They are recycled ideas with a makeover.Gloss will soon return to the make-up counter in a new shade, sheen or shimmer, and it will undoubtedly be more popular than ever.
What a perfect way to give your marketing campaign a little color. Think about successful campaigns you have executed in the past. Was there something that worked well, that customers responded to, commented on, or helped put your product and service on the map?
Why not recycle the idea… with a little makeover. This isn’t the first introduction to lipstick, but I bet there won’t be a lot of coral colors sold this season. That was so 1980s!
With that being said, use this same concept to refresh a recycled marketing idea. Here are a few tips to make the old new:
1. Think about the reason the message was successful the first time around and keep that element when making it new again.
2. What elements are dated? If it was a print ad, will it be successful as an online ad?
3. Design aesthetics… can you reinterpret the look without forsaking your brand?
There are many ways you can look at this: A direct mail piece could now be an email marketing message. A giveaway coupon on your website could use a new offer. Can a referral program be a part of a Facebook fan page?
There are so many new options for marketing a business these days, but don’t be afraid to look back to the past for an idea that will bring you success into the future. Methods like this are sure to give an extra sparkle to the face of your marketing campaign.
My goal is to inspire great ideas so please share any that came from this post.
Go create!
Your Chief Inspiration Officer
Marketing Samples
sample collateral by Deco Marketing Group
Who's Deco?
- Deco Marketing Group (aka DMG)
- Deco Marketing Group is a full service consulting company that works with small and mid size businesses to create or revamp marketing programs. In many cases, businesses don't have the budget for a full time marketing department, or even a marketing manager. We come in and evaluate current marketing tactics, strategy and design. We will then work with clients to update, tweak, or create a consistent marketing message. We love our clients and we love the work - a great combination! Marjorie Large is the founder of DMG. Before DMG, Marjorie worked in the media dept. of an ad agency handling national accounts, for a direct mail marketing firm, and managing PR and marketing initiatives for local start-ups. She received her Bachelor of Arts in Business Economics from the University of California at Santa Barbara and received her Master of Business Administration from Pepperdine University. Her MBA studies emphasized Marketing and Entrepreneurship, contributing to her ability to understand marketing start-up, small and mid size businesses.
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